The Walt Disney Company – The Kingdom of Fandom

Film / Digital

How can the Walt Disney Company convince sports fans who may already know and love ESPN+ to step up their streaming game by upgrading to the Disney Bundle (ESPN+, Disney+, Hulu)? Hockey players, handmaids, and heroes may be different, but the emotions they make us feel are more similar than fans realize. “The Kingdom of Fandom,” is a three-part campaign that aired during marquee sporting events, and showed sports fans there’s so much more to be a fan of. 

Agency: PREACHER
ECD: Kellyn Blount & Greg Hunter | Copy Writer: Justin Grady | Art Director: Jeff Anderson | Design: Marissa Servantez