Free Rein - Get Up & Get After It

Identity / Packaging / Branding

Free Rein, is a new cowboy coffee started by American actor Cole Hauser and his amazing partners. Built to rally early risers and dream chasers around the untamed spirit of the American West. We created a brand from the ground up—naming, visual identity, packaging design, and a line of merchandise and apparel—all under the campaign platform Get Up & Get After It. 

Agency: PREACHER
Art Director: Mills Adams | Copy Writer: Andrew Singleton | Design: Montana Sparkman & Marissa Servantez