StreetEasy - Win the Game of Real Estate

Brand Campaign / OOH / Animation / Digital / Strategy

There’s finding a new place to live and then there’s finding a new place to live during the most intimidating housing market in the most populous city in the country. We were asked to create a NYC-centric campaign that showed StreetEasy’s ability to not only help prospective renters, but hopeful buyers and sellers as well. We worked with native New York illustrator Jon Coninto to create a retro board game campaign that would help anyone looking to make moves Win the Game of Real Estate.

Agency: PREACHER
ADD: Thomas Sullivan | ACD: Chris Vandersall | Copy Writer: Jacob Neuenswander | Art Director: Elliot Eliash & Ariana Safari | Design: Marissa Servantez