Awkward Essentials

Identity / Packaging / Branding

Awkward Essentials is a new kind of no-b.s. hygiene company. Breaking barriers with simple, no-nonsense solutions that address our grossly misunderstood problems. We worked out the very real elements to reveal the brand’s unique position through visual language, voice, and tone. We found that we could either treat awkward like a dirty word, or wield it as our greatest opportunity. To launch the new brand and its personal solutions for personal — like really personal — problems, we named and positioned their first product, Dripstick, an after-sex clean up sponge.

Agency: PREACHER
Art Director: Andrew Knight | Copy Writer: Kelly Cabaniss | Design: Anna McCaleb & Marissa Servantez