Shake Shack - For What it’s Worth

Brand Campaign / OOH

How does New York's favorite fast casual burger joint scale its quality ingredients message without losing its cult-like specialness? You elevate the conversation from price and quality, to worth and ingredients. "For What It's Worth," is Shake Shack's first-ever brand campaign, that gives the microphone to Shake Shack evangelists to tell newcomers why Shake Shack is just so. damn. good. 

Agency: PREACHER
CD: Marcus Brown & Zach Watkins | ACD: Ryan Durr & Aisha Hakim | Senior Designer: Sophia Sweeney | Designer: Marissa Servantez