Meow Wolf - The Real Unreal

Film / Brand Campaign / OOH / Digital / Activation

How does an immersive art exhibit with a cult following create anticipation and break the box office in a new market? Ignite playful curiosity by delivering an increasingly enthusiastic invitation to join a community of like minds for a transformative experience. Come Find Yourselfs at The Mall, a launch campaign to rally a new wave of believers around Meow Wolf’s first Texas exhibition and fourth permanent installation.

Agency: PREACHER
CD: Marcus Brown & Zach Watkins | Art Director: Mel Lin | Copy Writer: Tyler Booker | Design: Wendy Amperuo & Marissa Servantez