New Wellness: An Experimental Cultural Report

Print / Packaging / Strategy

In the pursuit of better understanding how people are maintaining their health (especially in this extra heavy year), one of PREACHER’s strategists, Joel Linkewer, embarked on a cultural deep dive into the world of wellness. From Instagram Shamans to Vaccine Tourism he traversed the recesses of the mind, body and spirit to create an interactive New Wellness kit that brings to life the never ending saga of our journey to well being.

Agency: PREACHER
Strategy: Joel Linkewer & Marika Wiggan | Production Design: Tamara Stoddard | Design: Marissa Servantez | Photography: Jenna Krackenberger