Communication Advertising Annual 63 November/December 2022

AHA Sparkling Water - Can I Get An AHA?

Brand Campaign / Film / OOH / Audio / Digital / Strategy

AHA knew they couldn't simply make a polite splash in the crowded pool of sparkling water brands– they needed more of a cannonball approach in order to make some real waves. So, Coca-Cola tapped Preacher to deliver head-turning work aimed at shaking up the sparkling status quo. Inspired by the now-we're-talking, who's-with-me attitude of the rallying cry, "Can I get an amen?" we gave this reaction-worthy brand the launch it deserved with our 'Can I Get An AHA?' campaign. From TV spots featuring the powerhouse pairing of Lauren Lapkus & Colton Dunn to eye-catching & tongue-twisting OOH to earworm radio spots, we made sure that AHA's entrance was unAHAvoidable across all mediAHA.

Agency: PREACHER
CD: Marcus Brown & Zach Watkins | Art Director: Mel Lin & Jimmie Blount | Copy Writer: Tyler Booker | Design: Thomas Sullivan & Marissa Servantez