Wrangler x NFR Championship 2025 - W or Lose

Brand Campaign / OOH

How do you show up as the title sponsor of the NFR Championship in Las Vegas—the super bowl of Rodeo—during a time when everybody wants to claim cowboy? 
You reinforce Wrangler’s dominance as the #1 Western brand by reminding the people who attend the NFR, the real deal kinda people, that Wrangler is worn by rodeo champions. We created an out-of-home takeover that shouts from the rooftops that Wrangler is the only choice for real cowboys and cowgirls. Wrangler, or Lose. 

Agency: PREACHER
ECD: Kellyn Blount & Greg Hunter | CD: Erick Montes | Art Director: Ashley Crouch | Copy Writer: Emily Rhodes | Design: Marissa Servantez