ESPN - Watch This

Film / Social

How can we show a new generation of sports fans that ESPN is the most innovative brand in sports? By shifting the story from company-focused innovation to fan-centric fascination. “Watch This,” a platform that uses what fans actually say to celebrate the always-replenishing, shared sense of wonder that makes us love sports.

Agency: PREACHER
ECD: Kellyn Blount & Greg Hunter | ACD: Lex Barberio & Will Kelleher | Design: Marissa Servantez