Flatwater’s Dam That Cancer - Fundraising Bandana

Illustration / Cyanotype

On September 16th, 2024, PREACHER’s team of 6 will be amongst the few 230 paddlers making the 21-mile paddle across Lake Austin to help raise money that provides mental health therapy to those in the wake of cancer. The demand for therapy is greater than ever, and Flatwater aims to surpass their record-breaking 2023 event that raised over $1.3M for Flatwater. Dam That Cancer has raised over $8.7M over 15 years, since it’s inception in 2010.

To help reach this goal, PREACHER created a custom hand-dyed cyanotype bandana that holds an illustration inspired by the plants & wildlife surrounding the Lake Austin banks.

Agency: PREACHER
Illustration: Marissa Servantez | Production Designer: Jenna Krackenberger