The Venetian Resort Las Vegas

Identity / Branding / Logo ReDesign

How do we transform a once iconic Las Vegas Resort, known for its Italian replicas, into a preeminent Vegas destination? We move beyond exporting the Italian esthetic, to celebrate the moment where the thrill of Vegas and the warmth of Venice meet. Welcome to our Italian Dreamscape—inviting guests to do a double take and get swept up in a world only The Venetian Resort could create. 

Agency: PREACHER
ECD: Kellyn Blount & Greg Hunter | Art Director: Caroline Jinks | Copy Writer: India Allen | Design: Montana Sparkman & Marissa Servantez