National Women’s Soccer League - It’s So On

Brand Campaign / OOH / Digital / Activation

How does ESPN welcome the NWSL onto its network and welcome new fans? We make the familiar famous and treat women's soccer like the star it is. It’s So On, is a campaign that shows the sports world that the NWSL isn't just on ESPN; it's firing on all cylinders from the game to the culture. 

Agency: PREACHER
Creative Directors: Tyler Booker & Mel Lin | Associate Creative Directors: Lex Barberio & Will Kelleher | Design: Marissa Servantez