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Overview

Mexic-Arte Museum’s Viva La Vida Fest is Austin’s largest and longest running Día de Los Muertos (Day of the Dead) festival. The festival features a Grand Procession, the Education Pavilion with hands-on art activities and artist demos, and a celebration with traditional foods, local artist and retail booths, a low-rider exhibition, live music and performances throughout the day.

Día de Los Muertos is celebrated every year on November 1 and 2, it's a festival celebrating our loved ones we have lost. For nearly 4000 years, men, women, and children have been honoring their dead with a decorated ofrenda and marigolds to help guide their loved one's spirits back to them. Frida Kahlo is widely known for her work and is still honored not only in Mexican culture but around the world. Viva la Vida means ‘Live Life’ in English and is the last piece Frida Kahlo famously painted before dying of pulmonary embolism.

 
 

Process Work

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Logo

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Typography & Color Palette

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Brand Expansion

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There is nothing more precious than laughter.
— Frida Kahlo
 
 
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